A branding campaign I was involved in lately ‘Live life to the full’ made me question the very essence of this highly promising and satisfying statement. Who doesn’t desire to live life to the full? Of course, ‘the fulfillment’ may vary from individual to individual.
It is perfectly okay to expect more of life, friendships, relationships and yourself. I will not say that I strive for the best - cause "the best" is a completely arbitrary label. I realize that life is about compromise on some level. Money isn't all that important but unfortunately it may be necessary to relieve you of some daily worries or make certain things possible. I reflect upon my previous years and realize that it was inside me all along. I simply needed someone to show me where the door was and tell me that it was o.k. to open it - and for that I will be eternally grateful. We are all capable of finding and walking through that door. For some it will be a traumatic, earth-shattering event and for others it might be the most common every day action done one too many times. It may just be one person questioning the very essence of your being by asking
WHY?
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